Carbolic Smoke Ball Advertisement (Framed Print)

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Product code: 90178
Materials: Print, mounted and in a wooden frame
Dimensions: 18
Categories: Famous cases


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Carlill vs Carbolic Smoke Ball Co., is probably the most famous case in English contract law. The facts were thus:

In 1892 The Carbolic Smoke Ball Co. advertised a £100 reward for anyone who used its Smoke Ball and yet contracted influenza. When a certain Mrs. Carlill claimed the reward, the company told her that it considered her claim 'impertinent' and referred her to its solicitor. It insisted that the offer of £100 was mere marketing 'puff' and not intended to give rise to a contract. She argued that it was a genuine offer which she had, by purchasing and using the Smoke Ball as advertised, accepted.

Mrs Carlill won the case and the rules of 'offer' and 'acceptance' were established as a precedent in contract law.

The company subsequently folded, while Mrs Carlill lived to the ripe old age of 96, dying in 1942 - mainly of old age but also, according to her doctor, of . . . influenza.

This picture is reprinted from an original Carbolic Smoke Ball advertisement. It is supplied framed with an attractive cut-away mount and measures 18" x 14".
Price: £54.17
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